The Sart of the Start

Your guide to dressing for the pitch, fund and sale

"Every successful startup goes through four phases in the eyes of competitors. First, they ignore you, because you’re tiny and irrelevant. Then they ridicule you, because you’re making them nervous. Then they freak out and try to kill you. Then, eventually, they try to buy you." - Henry Blodget, CEO of Business Insider

Billionaire Google Co-Founder Sergey Brin can’t seem to dump his vibram-strapped beginnings.

Billionaire Google Co-Founder Sergey Brin can’t seem to dump his vibram-strapped beginnings.

Pete Cashmore (CEO, Mashable) takes a shot at the slim suit, sans tie.

Pete Cashmore (CEO, Mashable) takes a shot at the slim suit, sans tie.